Relationship Marketing Strategy (RMS)

At ExpressIt Messaging, we understand the importance of building strong, long-lasting relationships with your clients. A Relationship Marketing Strategy (RMS) is a deliberate series of contacts to stay in touch for the purpose of customer retention, satisfaction, & increased Client Lifetime Value.

By integrating our system with your existing marketing efforts, you’ll be able to nurture prospects and retain your best clients. Our RMS isn’t just about sending out a few cards or gifts here and there; it’s about creating a consistent, systematic, multi-touch approach that reaches your clients through various channels. An RMS should separate your clients into segments so you can send different items to each client group - with appropriate timing & frequency. 

Once your strategy is in place, our system takes over, automating the sending of your materials and allowing you to focus on other important tasks.